An other work that is structured as an event within an event. Appropriating the contexts of advertising, business and retail to investigate the commerial side of art and create an artwork in the form of a service, a contract between artist and buyer. I haven’t seen the work yet but I’m interested to see how the other actors involved are factured in or out. Contract between artist and gallery (gallery as shop selling a service provided by the artist), contract between gallery and buyer?
Photo from murmurart: Detail from The Emerging Artist Derivative Contract by Tom Saunders
SHOP + OFFICE calls attention to the distinct art of Tom Saunders and Idéfix Bloc. The works in this exhibition appropriate the language and methodologies of advertising, business and retail to ask important questions about that which we make, display and sell today.
The Emerging Artist Derivative Contract is a pioneering private investment structure developed by Tom Saunders. Three derivative contracts are available through murmurART that entitle the bearer to a work of art by Tom Saunders in 10 years. This art work interrogates the term ‘Emerging Artist’ and the conviction that an artist should make progress as time passes. The financial world operates according to the same principles and employs the same language, assuming that investments must “mature” – and thereby become more valuable – as they age. The concept was advanced in reaction to the space and unsaleability of the artist’s work in its current form.
Idéfix Bloc is a pseudonymous collective identity adopted uniquely for the purpose of this exhibition. Operating between a collective and a cell, Idéfix Bloc aims to offer alternative models for the conception and production of cultural objects. In its de-individuating, collegiate method of practice, Idéfix Bloc seeks to develop a more direct critique of the process of cultural production in contemporary society. After the show, Idéfix Bloc will disband ready to coalesce as a new identity solely when circumstances seem favourable. http://www.idefixbloc.eu
The show is a collaboration between the artists and murmurART, Hannah Barry, Guy Gormley and 20 Hoxton Square Projects.
The SHOP+OFFICE Private View will take place on Election Day from 6–9pm at the Upstairs Galleries of 20 Hoxton Square Projects. It will be open from 7th–28th May and will be part of the Concrete & Glass festival.